Any Content Management System is only as good as the content it manages. In the past year, numerous studies have found a high rate of failure in the use of CMS. But it's not the content management systems that are failing; it's the content being put into the systems. "Unstructured" content - pages and pages of text - do not
"Structured" content - information broken down into discrete, well-defined modules of content - turns the information into
Information Mapping� is a research-based method for structuring content that maximizes the performance of both content management systems and the people using the content. Effective content management requires structured content.
Attendees will come away with answers to a series of questions that are crucial to any kind of information management initiative. Crucial, yet often overlooked questions, such as
Jim Purdy is Vice President of Communicare, a Toronto-based professional services company that helps customers across the country to better understand, structure, and present their corporate information using the Information Mapping� method of structured writing. For the past 8 years, he has helped document all manner of complex information for a wide range of major government and corporate clients, preparing the information for publication either on paper and/or in a variety of electronic online media. He also has trained and/or coached over a thousand professionals in the Information Mapping method, helping them apply its principles to their own content. Jim is a recognized documentation expert and Information Mapping Master Trainer.
Meeting: Wednesday, December 17, 2003
8:30 a.m. Registration & Continental breakfast; 9:00 Start; Expected finish 11:30
No advance reservations are required.
Location: Join us at The Ontario Club, 5th Floor, Commerce Court South 30 Wellington Street West (Bay and Wellington), Toronto
Membership: Attendance is free for IRMAC members. A guest fee of $20 applies to non-members.
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Resource Management Association of Canada. All rights reserved.