The Role of BI in the Margin Optimization Process at MacKinnon Transport

Presentation to BI/DW SIG by Michael Langton, Newcomp Solutions Inc.

During his presentation, Michael Langton will explore how MacKinnon Transport has used Business Intelligence technology to help maximize bottom line growth without growing its asset base to increase their return on investment.

He will provide a profile of MacKinnon and the unique challenges that this Logistics company faced while trying to grow their business. Michael will describe in detail how the Margin Optimization Process relies on the company’s use of BI tools to monitor and measure their Key Performance Indicators.

Michael will demonstrate how MacKinnon uses BI to manage price and margin optimization opportunities rather than making cost-based decisions when balancing market supply and demand.

Scorecarding, The Next Step

The presentation will wrap up with an introduction to Scorecarding applications as the next step for organizations like MacKinnon.

Michael Langton is a Partner and Account Manager at Newcomp Solutions Inc., Canada’s largest Cognos partner. He has been instrumental in helping over 200 organizations, representing all industry verticals to plan & implement their BI projects over the past seven years.


Michael Langton, The Role of BI in the Margin Optimization Process at MacKinnon Transport & Scordcarding: The Next Step (zipped Powerpoint)

Questions? Contact SIG Co-Chairs:

Bill Chadwick at
Diane Vint Johnson at


Mar 19 2003


5:45 pm - 7:30 pm


Beeton Room West, Toronto Reference Library, Yonge Street at Asquith Ave. (one block north of Bloor), Toronto

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