Building and Using the Business Architecture

This presentation describes an approach for building an architecture of the business. It explains how to integrate the customer-centric, cross-functional, end-to-end business processes into an architectural model. It formally captures the intellectual capital from BPM initiatives in an architectural type blueprint of the business that is available for strategic planning and IT architecture integration. This presentation is supported with a high level case study, illustrating the core artifact of the Business Architecture needed to derive and engineer the other enterprise architectures. This very same artifact is also used in value chain analysis for purposes of achieving a competitive advantage for the enterprise. Additional analysis of the model illustrates how and where to capture feedback information that is used in business intelligence initiatives. The dominant theme of the Business Architecture is a customer-centric focus coupled with a holistic view of the enterprise, to deliver a value creating system.


Ralph Whittle is co-author of the book, Enterprise Business Architecture: The Formal Link between Strategy and Results, CRC Press 2004. He is a Strategic Business/IT Consultant and subject matter expert in Enterprise Business Architecture development and implementation. He has built Enterprise Business Architectures in various industries, such as manufacturing, healthcare, financial, and technology. He has worked in the IT industry for over 26 years, conducting engagements in enterprise business process modeling, strategic/tactical business planning, enterprise business requirements analysis, enterprise business architecture and IT architecture integration, strategic frameworks integration with systems development methodologies and IT service offering enhancement. He is a co-inventor of a patented Strategic Business/IT Planning framework. You can visit his web site at


Ralph Whittle, Enterprise Business Architecture


Jan 16 2013


8:30 am - 12:00 pm


The Albany Club, 91 King Street East (King/Yonge subway ), Toronto

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