Customer Data Integration at Canadian Tire Financial Services

Several years ago, the Financial Services division of Canadian Tire undertook a project to improve credit risk and customer service by considering a more complete view of the customer. They achieved that goal in a short period of time relative to resources consumed by focusing on delivering short term business benefits on an infrastructure that could be scaled up for use by the rest of the organization longer term. This session provides the business perspective on the success factors and lessons learned on that journey.

Master Data Management at Canadian Tire Retail

Master Data Management was identified as a common element necessary to support business growth at Canadian Tire. From that awareness, key initiatives were kicked off focusing on business capability improvements using MDM, and the decommissioning of legacy systems. One of the initiatives was to formulate a strategy to get control of master data. This session provides an overview of the strategy and its components, and brief look at where we are in the journey.


Ed Unrau is now Manager of Information Management, Canadian Tire Financial Service. In his previous role of Manager Customer Centricity, Ed played a central role developing and selling the business case to do customer data integration and then playing a lead role in the first phase that got him involved in many of the details. Following that, he managed the group responsible for developing customer centric insights and analytics as well as having business ownership for the customer centric infrastructure. Ed has worked for Canadian Tire Financial Services over 20 years primarily in Credit Risk, Operations, IT and Finance. He has a degree in Economics and is a Certified Management Accountant.

Ayad Azzarouk is an Enterprise Architect at Canadian Tire Corporation responsible for developing, managing, and evolving the organizations’ Master Data Management strategy and roadmap. For 15 years, Ayad has worked in Information Technology for the Health, Financial, Telecommunication, Retail sectors both in the Greater Toronto and New York Tri-State areas.



Nov 18 2009


8:30 am - 11:30 am


The Rostie Group, WaterPark Place, 20 Bay Street, 12th Floor, Toronto.

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