Data Modelling – Issues And Controversies

Graeme Simsion’s article Data modelling – Testing the Foundations (Database Programming & Design, Feb 1996) explored some of the fundamental practical issues in data modelling and drew a record number of letters – most of them about his contention that data modelling is a design discipline with opportunities for choice and creativity. In this extended presentation, Graeme will facilitate discussion around key controversial issues in the data modelling arena.

Consulting – Lessons from the Data Management Frontline

Simsion Bowles and Partners is a major Data Management consultancy in Australian. Here Graeme will cover some of the battles – both victories and defeats – from the frontline of data mangement. He will highlight the lessons learned.




Graeme Simsion is Managing Director (President) of  Simsion Bowles and Associates, an independent Australian consultancy employing some 50 staff. From a background in database administration, he has worked extensively in data management, and is the author of the widely-used text Data Modeling Essentials.

He is also the Principal Author of the Australian Computer Society certification program in IT Strategy and Management, and lead developer of a major program in Business Process Design delivered to over 2,000 managers. He regularly works with senior and top management groups, and is one of Australia’s best known presenters on information systems topics.


Papers by Graeme are downloadable from his company’s web site:


Jan 17 2000


8:30 am - 11:30 am


Marriott Courtyard (formerly the Howard Johnson's) 475 Yonge Street and one block north of College Subway

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