ETL: The Best Kept Secret in DW

Dr. Jan Mrazek is a thought father of robust Data Warehousing, Enterprise Performance Measurement or CRM solutions that won numerous international awards, including 1999 Excellence in Business Information Award (DM Review) 20000 Innovator Award in Data Warehousing ( The 2000 best Data Warehouse (Real Awards) and the 2001 Best Practices in Data Warehousing Award (TDWI) (solutions developed under Jan Mrazek’s leadership at the Bank of Montreal). Jan is a published author of industry articles, several books and an engaging speaker at conferences around the world.

Case Study: Data Mining for the Sears Catalog Business

Gary Saarenvirta Chief Technology officer of Adastra Corporation has over 11 years of international experience in data warehousing, business intelligence and data mining for marketing, customer service, sales, risk management and financial performance management. He has worked with leading Canadian and Asian companies in finance, retail, insurance, telecommunications, utilities and manufacturing. Gary is a published author of numerous industry articles and academic papers as well as co-author of IBM “Intelligent Miner Applications Guide”. He received his Master’s degree in aerospace engineering from the University of Toronto.


Both presentations are available at the web site of Adastra Corporation. Adastra Corporation is an international consultancy specializing in data integration and data analytics. Adastra helps businesses unlock the value of their data and leverage their technology investments. Hundreds of successfully completed projects have brought tangible benefits and fast return on investment to companies world-wide. For more information, please visit

Membership: Attendance is free for IRMAC members. A guest fee of $20 applies to non-members.


Sep 17 2003


8:30 am - 11:30 am


The Ontario Club, 5th Floor, Commerce Court South 30 Wellington Street West (Bay and Wellington), Toronto

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