IRMAC International Symposium


Graeme Simsion is Managing Director (President) of  Simsion Bowles and Associates, an independent Australian consultancy employing some 50 staff. From a background in database administration, he has worked extensively in data management, and is the author of the widely-used text Data Modeling Essentials.

He is also the Principal Author of the Australian Computer Society certification program in IT Strategy and Management, and lead developer of a major program in Business Process Design delivered to over 2,000 managers. He regularly works with senior and top management groups, and is one of Australia’s best known presenters on information systems topics.

Daniel Moody is a Senior Consultant with Simsion Bowles and Associates. Prior to joining Simsion Bowles, he held academic positions at a number of Australia’s leading universities and held senior information management positions in some of Australia’s largest and most successful private companies. He has successfully established Information Management functions in a wide range of organisations, in both the public and private sector, and has consulted in Australia, the United Kingdom, Germany, the United States, Korea, Singapore, Hong Kong and Indonesia. Daniel is the current President of DAMA (Data Management Association) in Melbourne.

He has published papers in the Australian Computer Journal, Database Programming and Design, the DAMA International Symposium, the Australasian Journal of Information Systems, the International Entity Relationship Conference, the Australian Database Conference, the Australasian Conference on Information Systems, the Asia-Pacific Oracle Conference, the Australian Software Metrics Conference, the Australian Share-Guide Conference and the International DB2 User Group Conference. He also organised the First Australian DAMA Conference, held in Melbourne in 1996.

Lesley Harschnitz  is currently a Senior Software Analyst in the Information Systems department at Dofasco. She has worked for the past four years in data administration, and information quality. Prior to that, she spent several years in information delivery and decision support. She has delivered papers at a number of major North American conferences.


Reinventing Data Management

Twenty years down the track, it’s time to take a hard look at data management. The challenges remain; if anything they have become greater. Data volumes and formats have multiplied; packaged software is more widely used; responsibility for data has been devolved; management demands short-term results and is less willing to support whole-of-organisation initiatives.

Traditional approaches to data management no longer work – and perhaps never worked particularly well. What is needed is an approach which is in tune with current management thinking and delivers quick results as well as laying a foundation for the longer term. This presentation discusses a pragmatic approach to data management based on identifying key areas of need and addressing them through focused projects with measurable outcomes. The presentation draws on experience using the approach in several large organisations.

Information Health Monitor

Most information management groups do not have any quantitative basis for planning, prioritizing or measuring the results of their activities. As a result, the practice of information management tends to be based on anecdotal evidence and conjecture rather than hard facts. This presentation describes a framework (The Information Health Monitor) which can be used to measure levels of information support across an organization. This framework can be used:

  • To identify the most critical information management issues which need to be addressed;
  • To identify differentials in information support between different groups of information users;
  • To determine where information management efforts should be focused to have maximum business impact ;
  • To evaluate and measure improvements over time.

Electronic Service Delivery

Simsion Bowles & Associates has recently conducted a study of best practice and “lessons of experience” involving interviewing Electronic Service Delivery and Electronic Commerce managers from a range of organisations, including all four major Australian banks, major retailers, and a range of smaller innovators. Graeme will share the results of this survey and his own thoughts and experiences as the Internet turns our world inside out.

Improving Data – Getting Your Foot in the Door

Everyone who has ever had to make a decision knows the value of timely, accurate, relevant data. Instinctively, any corporation wants it’s data to have these properties. But the production and maintenance of high quality data requires both discipline and resolve, and to many business users, the price may seem too high. Dofasco has had data quality improvement initiatives for several years now. In that time they have had successes along with some continuing challenges. Lesley discusses Dofasco’s experiences in implementing a focussed and effective Information Resource Management program to improve data quality. She highlights approaches which they found to be successful.

  • Implementing Data Stewardship
  • The necessity for a System of Record
  • How to enable Data Sharing
  • The benefits of Data Sharing


Apr 26 1999


All Day


Metropolitan Hotel, 108 Chestnut St. at: Dundas St

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