Replace or Maintain? Challenges and Opportunities for Customer Data Integration

Unfortunately Peter Aiken was unable to make this event, however we are very pleased that Krasen Paskalev, Vice President, Data Quality/Master Data Management at Adastra Corporation has made himself available at short notice.

Recognizing the importance of accurate customer data, many organizations have invested significant effort in customer data unification. As solutions age, they lose their agility and are increasingly out of sync with modern technologies and approaches such as service oriented architecture. This presentation confronts the important decision of whether and when to replace or maintain a solution. Key decision-impacting factors will be discussed as well as the organizational and technology challenges to be confronted in the wake of either choice.


Krasen Paskalev leads the Data Quality and Master Data Management practice at Adastra Corporation. He has provided leadership, strategy, methodology and architecture to numerous organizations including Cancer Care Ontario, College of Nurses of Ontario, Intact Insurance, Bank of Montreal, Scotiabank, etc. Mr. Paskalev is regular speaker and panellist at industry conferences in North America and Europe. He is an expert in Customer Data Integration, Data Quality and Master Data Management technology, methodology and architecture.



Apr 14 2010


8:30 am - 11:30 am


The Rostie Group, WaterPark Place, 20 Bay Street, 12th Floor, Toronto.

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