Taxonomy, Big Data, and Knowledge Processes and Customer Experience
Big Data has all the buzz these days. First, what is the difference between Big Data, and Data? In addition to thinking about the 3 V’s, Volume, Velocity and Variety, we also need to think about the relationship of structured to unstructured and semi structured content and information. Meanwhile, the nature of content processes and Digital Marketing are changing. Chief Marketing Officers wield more control and budget than Chief Information Officers. The marketing organization is being given responsibility for all manner of customer interactions. Internal inefficiencies are now being exposed when trying to provide seamless customer experience through web and mobile interfaces. How do content strategists, data architects and business leaders need to frame the challenges and complexities of this evolving and interconnected landscape?
In this extended session on content, data and knowledge, Information Strategy expert Seth Earley will outline approaches for putting the pieces together and connecting the dots across disparate technologies, approaches and information constructs. We’ll discuss:
- Aligning enterprise strategy with enterprise information
- The role of taxonomy and enterprise information architecture
- Customer analytics and enterprise processes
- Connecting the pieces: enterprise strategy => enterprise data => enterprise processes => voice of the customer
- Customer Experience, Customer Context and Digital Marketing
- Information trends and formats:
- Big Data
- Social Media
- Structured Data
- Unstructured content
- Semi structured content
- Structured (componentized) content
- Search as a platform for integration
- Developing a strategy and roadmap
This is session will help you explain the role of Big Data in content processes to your clients, customers and leadership and show how to justify information investments and align them with business goals.
Seth Earley is a well-known expert in search, content and knowledge management strategies. He has extensive practical knowledge of information architecture and has directed numerous IA engagements for Earley & Associates. Teams under Seth’s direction have worked with many clients to develop enterprise-wide information architectures for both Fortune 1000 and dynamic mid-size companies, as well as for non-profits. Seth is a popular speaker and workshop leader at conferences throughout North America speaking on intranet design, knowledge management, content management systems and strategy, taxonomy development and other related topics.