The Data Model Controversy

Rosscam Executive Search Group / Universal Support Systems
(Gold Sponsor: 9th year)
Chartwell, Inc.
(Gold Sponsor, 7th Year)
(Gold sponsor, 1st year)
BMO Financial Group
(3rd year sponsor)
(new sponsor)


The Data Model Controversy

In 2002, Graeme Simsion took a partial break from consulting and spent four years undertaking research on data modelling at the University of Melbourne. Against a background of 20 years consulting and teaching experience and a best-selling book in the area, he set out to investigate � rigorously – some of the popular wisdom and his own prejudices. The result was the largest reported survey of data modeling practice, a PhD, another book Data Modeling Theory and Practice, and some findings that challenge conventional wisdom. In this presentation, Graeme will summarize his findings with a focus on the implications for practitioners. For a preview, see his earlier article �Data Modeling: News from the Ivory Tower� in The Data Administration Newsletter at

Graeme Simsion enjoys a reputation as an outstanding and entertaining communicator � Often controversial, and always prepared to question not only the conventional wisdom but his own ideas as well, he is identified with some of the most important ideas and trends in data administration and data modelling over the past decade. He has been an outspoken critic of conventional approaches to data administration and advocated a tactical, project-based approach, which has been widely adopted. In data modelling he supports the need for specialist data modellers, regards data modelling as a creative design activity, and was one of the first to highlight the importance of using patterns.He brings a perspective to his seminar from the broader worlds of business, human development and technology. In recent months he has spoken on data management, business process management, consultancy skills, communication skills, career planning, and relationships between academe and industry, at conferences in the US, Europe and Australia. His book, Data Modeling Essentials, written with Graham Witt, is now in its third edition, and is widely regarded as the clearest work on the topic.


Lunch: Thursday, June 21, 2007

11:30-11:50 – Registration1
12:00 – Luncheon

Mixed Green Salad w/Raspberry Yogurt Dressing

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Grilled Chicken Breast w/Port Jus, Mini Roast Red Potatoes & Seasonal Vegetable Bundle


Red Peppers Stuffed w/Grilled Vegetables Accompanied w/Summer Ratatouille
(vegetarian main course, available by request only)

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Fresh Fruit Pavlova w/Raspberry Coulis Garnished w/Strawberries

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Graeme Simsion on ‘The Data Model Controversy’

2:00 – Closing

Location: Join us at the Albany Club 91 King Street East (King/Yonge subway )

The Albany Club has a business casual dress code. No jeans or athletic shoes please.

1Owing to lack of space, there will be no reception this year

The Data Model Controversy


Jun 21 2007


11:30 am - 2:00 pm


Albany Club 91 King Street East (King/Yonge subway )

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